Case Study
Rebuilding an emergency plumber's landing page around the person on the other end
Linx Plumbing is a London emergency plumbing company. We redesigned its paid-traffic landing page so a stressed visitor can understand the offer, trust it, and act within seconds.
- Client
- Linx Plumbing
- Industry
- Emergency plumbing, London
- Page
- Emergency landing page
- Scope
- Strategy, copy, design, build
The starting point
What the old page was getting wrong
Price before trust
The old hero put the call-out price and a lead form in front of a visitor who had not yet been given a reason to believe the company.
A form that asked too much, too early
Postcode and mobile number were requested in a single step before the visitor had described the problem.
Thin answers for a stressed buyer
Three FAQs and a row of area chips left obvious emergency questions unanswered: what counts as an emergency, who pays when renting, whether to tell the insurer.
Before and after
Scroll through both pages
Each window scrolls the full-length page.
Before
After
What we changed
Six decisions behind the new page
Hero built on a real van photo
The dark panel and price became a calm hero: a real LINX van, a clear promise (60–90 mins), and call and WhatsApp buttons within thumb reach.
A 3-step quote flow
The form starts with one easy tap, "What's happening?", then asks for details. A progress bar and "about 30 seconds" copy set expectations.
Pricing explained in its own section
Three rate cards (daytime, evening and weekend, night and bank holiday) sit under a simple flow: flat rate quote, you approve, you pay when it's fixed.
Services and engineer photography
A real engineer at work, plus a plain-English list of what the company fixes, replaces generic copy.
Coverage by region
Chips became seven regional cards with postcode ranges, and a postcode checker so visitors can confirm cover straight away.
An FAQ that answers the panic
Three questions grew to twelve, written around what people actually ask in the moment, ending in a repeated call and WhatsApp CTA.
Results
Performance numbers will be added here
The page is live and collecting data. We'll publish call, WhatsApp, and form conversion figures once there is enough traffic to report them honestly.
Want a landing page built like this?
Book a call and we'll scope one around your service and your buyers.