Case Study
Building brand awareness on social media for an AI consulting firm
Engage Qualia is an AI consulting firm that helps businesses integrate AI to boost productivity and drive success. Building awareness on social media was the gap, so we started with strategy and built content on top.
- Client
- Engage Qualia
- Industry
- AI consulting
- Role
- Social media manager
- Delivered
- Upwork project, 2025
Client video review · Recorded July 2025 · Watch on YouTube →
The challenge
Great solutions, little visibility
Despite offering cutting-edge AI solutions, Engage Qualia struggled to build brand awareness on social media.
What we did
Strategy first, content second
Understand the business first
An in-depth analysis of Engage Qualia's goals, target audience, and competitive landscape before any content was planned.
A tailored social media plan
A plan built from that analysis: who to reach, what to say, and how the brand should show up on social media.
Consistent, on-brand content
Content created to match the brand strategy, with structure and foresight behind what gets posted and why.
The written review
What Engage Qualia said
Vijay is an exceptional social media manager and creative partner. His content is consistently high-quality—insightful, visually engaging, and perfectly aligned with brand strategy. Beyond execution, he brings structure and foresight, laying out thoughtful social media strategies that actually move the needle.
What really sets Vijay apart is his communication style: he's affable, pragmatic, and highly responsive. Working with him feels like a true collaboration. He understands the mission, takes initiative, and always delivers.
Highly recommend Vijay to any business or brand looking for a standout social media manager.
See the original on Upwork
The review above is quoted word for word from the founder's Upwork profile. These are screenshots of the original project page and review.
Open the Upwork profile →Delivered by Vijay Kumar, Triodix's founder, as a project on Upwork.
Results
The client's review is the outcome we can stand behind
We haven't published channel metrics for this project, so there are no follower or engagement numbers here. If we do, they'll be added with their source.
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