How To Conduct Keyword Research In Ahrefs

  • March 2, 2023
  • Blog
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If you’re in the SEO game, then you know that Ahrefs is one of the most powerful tools out there. Not only can it help you improve your organic search rankings, but it can also provide invaluable data points to inform your keyword research – and ultimately make your content more effective.

If you haven’t yet taken advantage of these incredible benefits, don’t worry:

We’ve got a step-by-step guide on how to conduct keyword research with Ahrefs!

We’ll be walking through all the basics (and then some) so that by the end of this article, even beginner SEO enthusiasts will have a better understanding of this immensely helpful tool.

So grab yourself a cup of coffee (or tea),

get comfortable, and let’s dive into how to use Aehsets for keyword research!

Understand the basics of keyword research and why it’s important for SEO

Keyword research is an essential part of SEO – it’s the process of discovering what terms and phrases people use to search for information online, so you can be sure your content targets the right audience.

To really understand keyword research, let’s start with a few basic points.

First off, when choosing keywords for your website or blog posts, you should always consider relevancy; selecting words that are related to topics or categories your readers care about.

You also want to identify terms that have high search volumes (so they will draw in more traffic) yet have low competition among other websites on Google’s ranking list (so you can get higher rankings more easily).

Finally, don’t forget about long-tail keywords; these are specific phrases usually three words or longer typically used by customers who know exactly what they’re looking for – think “best cordless vacuum 2023” as opposed to just “vacuum”. By using a combination of both broad and specific keywords in your campaigns, you’ll be able to target all types of potential customers.

Now here’s why keyword research is important: without it, it’s almost impossible to get good organic search engine rankings and drive quality leads from them.

Without relevant keywords in place driving content creation and optimization efforts, users cannot find the answers they seek online if they are not clearly presented within your site.

In this way, keyword research became an integral part of any SEO strategy – giving businesses the edge over their competitors when done properly!

Discover how to use Ahrefs for keyword research

Take a journey with us to discover the powerful, yet often-overlooked keyword research capabilities of Ahrefs. This comprehensive SEO tool set can help you uncover actionable insights to improve your keyword optimization strategy and get more organic traffic for your website.

First and foremost, Ahrefs uses its massive index of over 14 trillion known backlinks to crawl and analyze webpages across the internet.

You’ll find that this data is invaluable when conducting thorough keyword research – it will tell you exactly how each page ranks in search engines for different keywords as well as provide you with detailed metrics such as SERP features (featured snippets, carousels, etc.) and backlink profile information.

In addition to simply looking up keywords using the “Site Explorer” feature on their dashboard, you have access to an array of other invaluable tools within the Ahrefs platform:

• Keyword Research Tool: Easily discover new relevant keywords based on seed phrases or related topics

• Content Gap Tool: Find out which pages are ranking higher than yours in organic search by comparing your site against competitors

• Rank Tracker: Monitor progress made by tracking changes in rankings over time

Lastly, Ahrefs offers great assistance when it comes to optimizing content around specific keywords; they offer a content analyzer that provides helpful advice on things like meta tags and headings while also analyzing readability scores so that written pieces are easy to digest.

So if you want an all-in-one solution for effective, targeted keyword research – then look no further than Ahrefs!

Find out how to use the Ahrefs Keywords Explorer to find long-tail keywords

Ahrefs Keywords Explorer is a powerful and easy-to-use tool for finding long-tail keywords. It’s a great way to research the competition and uncover profitable keyword opportunities.

To get started, open up your Ahrefs account and log in. Then, click on “Keywords Explorer” from the top navigation menu. From here, you can enter any seed keyword that you want to explore further.

After entering your seed keyword, click on “Search” at the bottom right corner of your screen to generate results based on that keyword.

On the left side of your screen will be an array of long-tail keywords related to your seed keyword.

They are sorted by volume (number of searches per month) so you can easily see which ones have more potential search traffic than others.

By hovering over each individual result, you can also view its “Difficulty Score” as well as data about its organic search performance like organic clicks and estimated visits per month — all without leaving this page!

Once you find some promising long-tail keywords from this list of suggested terms, take them back into your main dashboard so you can start tracking them at a more advanced level — such as setting up alerts when they start ranking or analyzing the content associated with those terms to suss out what kind of targeting strategy would make sense for achieving impressive rankings with them for yourself!

Identify how to use competitor research to identify valuable keywords in your niche

Using competitor research to identify valuable keywords in your niche on Ahrefs is a surefire way to get ahead of the competition. After all, the best marketing tool is understanding what works for other people and using that knowledge to craft your own campaigns.

Ahrefs offers a variety of ways to help you figure out key phrases which have been successful for your competitors.

Using the Keyword Explorer tool, you can enter your competitor’s domain or URL and quickly find out which words are driving their organic traffic.

Additionally, if you want to look at longer-tail keyword variations and explore related search terms, then Ahrefs has an Overview report that provides this data too!

By examining what’s working for your competitors with Ahrefs’ comprehensive database of over 9 billion keywords, it will allow you to create content more effectively by targeting specific phrases that are likely used by potential customers when searching for solutions like yours.

A well-made content piece can then become popular within any given niche since it should be tailored directly toward someone’s current needs!

At the same time, exploring how much traffic certain pages on competing sites receive with Site Explorer gives further insight into how well they’re doing overall against their rivals in terms of SEO execution and visibility online in order to give yourself an edge while increasing brand recognition across multiple channels – all thanks to Ahrefs!

Final thoughts

While keyword research may seem intimidating at first, hopefully, this article has shown you it doesn’t have to be.

We’ve just scraped the surface of what Ahrefs can do for your keyword research, but I’m sure you already understand the importance of a properly targeted keyword strategy.

Make sure to conduct regular checks and updates to ensure you stay ahead of the game – that way, you won’t get too far behind the competition. Finally, don’t forget to take advantage of features like filtering and sorting so that your research can be simplified.

With these steps in mind, have fun and get research!

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